Seeing Differently: A Talk on Lateral Thinking & Design

What makes good design truly stand out? How do we learn to observe the world with intention, to notice what often slips past the eye? Zahir Mirza—program head of Communication and Experience Design at JJ School of Arts and Architecture—guides us into the art of lateral thinking and its deep connection to everyday creativity.

Drawing from his experience at the intersection of design education and practice, Mirza explores how shifting perspective leads to original ideas and more meaningful engagement with the world. He unpacks the principles at the heart of good utilitarian design—simplicity, clarity, empathy, function—and how these remain consistent across disciplines and cultures.

This session invites designers, students, professionals, and curious minds to rethink how they approach problems and train themselves to see nuances rather than surfaces. Whether you’re crafting communication strategies, visual identities, products, or experiences, the talk offers frameworks that inspire clarity and intentionality in design.

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